Virtual Gold: Recording Association Adds Streams in Handing Out Awards

Virtual Gold: Recording Association Adds Streams in Handing Out Awards

There was a time once a gold-record single was easy to define: you bought the designation from the Recording trade Association of America once you oversubscribed five hundred,000 copies of your record.

But times have modified, and also the recent 45-r.p.m. single of time is as archaic as a character-at-a-time printer. Indeed, folks don’t get several singles of any kind in brick-and-mortar stores currently, and a few folks aren’t even shopping for them as digital downloads on-line, preferring to pay attention to songs on streaming services like Spotify, Rdio or epos.

So on weekday, the association modified its rules to include on-demand streams in its calculations of gold records. it's solely the fifth major modification in methodology the association has created since it started handing out gold records in 1958.

But what percentage streams area unit up to one digital sale? once a year of learning digital downloads and on-demand audio and video streams, the association set that a hundred streams is regarding constant collectively downloaded single, what they decision “an approximate measuring device of comparative client activity.”

Under the new rules many singles that ne'er reached the five hundred,000-copies-sold threshold were suddenly awarded Gold Digital Single Awards: thirty Seconds to Mars’s “This Is War,” Pakistani monetary unit Kendrick’s “Cups”, Emeli Sandé’s “Next to Me”, Juanes’s “La Camisa Negra”, Lana Del Rey’s “Video Games”, the Weeknd’s “Wicked Games” and Wisin & Yandel’s “Follow The Leader.”

The new rules pushed alternative singles into Pt territory (the equivalent of one million copies oversubscribed underneath the recent system). They enclosed Aerosmith’s “I Don’t wish to Miss a factor,” Andy Grammer’s “Keep Your Head Up” and Whitney Houston’s ”I can perpetually Love You,” that was certified as a double Pt single.

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